PHOTOBIZX PODCAST INTERVIEW
PHOTOBIZX PODCAST
I got interviewed by Andrew Hellmich from the PhotoBizX podcast and didn’t hold back on anything. I dropped a bunch of wisdom about my business and life as a photographer. You might not follow the PhotoBizX podcast, so that’s why I want to bring it to your attention. I’m pretty happy with the result and stoked to move forward on recording my 40 lesson tutorial video coming out in about 40 days!
You can find the interview here: https://photobizx.com/Headshot+Photography+Marketing+via+LinkedIn+and+Email+Maurice+Jager
HERE’S SOME MORE OF WHAT WE COVER IN THIS INTERVIEW:
What a normal day for Maurice is like and what keeps him busiest
How Maurice found his way into headshot photography
When and why did Maurice decide to quit his job and go full-time with headshot photography
Average number of shoots and how much Maurice charges per shoot
Maurice photography style
Pricing and turnover
Competition and how Maurice handles it
How to responds to clients who think your rates are way too high
Creating your own market and demand for your photography
Maurice’s first year in photography and how he attracted his first clients
Will you get bookings from shaking hands and giving out business cards?
The importance of asking for feedback on how you present your business
Sending out free headshot sessions to top level management to get referrals and expand your network
Using LinkedIn to target future clients for your headshot photography
Email marketing and getting the most from LinkedIn
Free headshot session and referral systems
What Maurice does to attract new clients to his business
How Maurice built his Instagram following
Focusing on hashtags and tagging to increase engagement and follower base on Instagram
Building your Instagram followers and creating your network
Who to pick to network with on Instagram and why
Instagram’s Direct messaging function and how to benefit from it
What to say when reaching out to companies to market your business
Why and how to match your marketing message to your personality
What is Zapier and how it works?
Zapier’s delay feature and how it helps schedule posts in social media more effectively
Why Maurice uses bright red fonts for pricing on his website
Setting up your website as a marketing machine for easy and smooth bookings
Why Maurice decided to start blogging about his business
Focusing on your personal branding through content creation
How Maurice came up with his pricing structure
Why Maurice prefers to shoot less clients per day
Human interaction can be exhausting
Maurice’s shooting work flow
Usage rights and copyright from your headshot photography
How to handle clients who call in sick for their commercial photo sessions
How to price volume corporate shoots
Headshot Crew service
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